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Project Management Tips for the Online Stores Sales Growth

Starting an e-commerce business is very easy now. Affordable and effective eCommerce tools, resources, and platforms have become more responsive now than ever. As the online store thrives, you might face new challenges. One of these is growing your e-commerce store and up-scaling it.

Every store, big or small, comes with everyday struggles. These can be customer support, inventory management, shipping issues, and delivery. Well, we have simple project management methods to boost your productivity. Read on further to get a better understanding of it.


Importance of Project Management

“Project management can be defined as a way of developing structure in a complex project, where the independent variables of time, cost, resources, and human behavior come together.” ~ Rory Burke

  • Boosts Efficiency: A considerable advantage of project management is increased efficiency. It enables you to make the most of your time by optimizing the process that suits your business.
  • Improves Performance: Project management enables you to maintain a well-built-up process to get things done on time. This will allow you to track your performance and improve it as a team. 
  • Enhanced Customer Satisfaction: Customer satisfaction is one common goal of every business that can never be missed. This can make or break your business. It is tricky, but it streamlines the overall business over time.
  • Facilitates Collaboration: The best part about project management is that the team members know their tasks at a certain time. This will facilitate the smooth functioning of your e-commerce business. 
  • Settles Issues: Every business faces issues. With the correct strategy, you will be able to resolve the problems in a much better and more organized way.


Ways to Build Project Management for Online Stores Sales Growth

“Operations keep the lights on; strategy provides a light at the end of the tunnel; but project management is the train engine that moves the organization forward.” ~ Joy Gumz

Here are a few tips on managing your e-commerce store.

Build A Good Team Of Dedicated People 

A good project requires the right team, consisting of several factors. It comprises a hierarchy, members, and task distribution. The scope of the project defines the kind of team. For example, a team can consist of marketing professionals, web developers, designers, sales representatives, and content heads.

You should also focus on the crisis management team looking after risk management. The risk management team will take care of public relations, shipping and delivery problems, and monitor the reviews.

Set Your Goals

Every project demands clear goals with measurable metrics. To get good sales, you need to understand how you measure your goals and how much increase you expect at a certain period. Having these things clear will help you track your progress.

Planning The Project 

A successful e-commerce business needs some brainstorming. A dedicated plan includes the following:

  • A vision of an
  • Product roadmap
  • Product release plan
  • Market research 
  • Competitive analysis
  • A good website
  • Options of payment 

You can use certain apps for these and even delegate the work. The apps will make your work more convenient by making it easier to track the project’s status, communicate with the team, and file attachments.



Select the right tools for project management and automate as much as possible. Form a communication plan and repeat the process from time to time to boost your sales. Always remember that you will have problems while running your business, but project management will resolve them.


(Contributed by Sunita Negi & Hermes Fang)