When people first launch an e-commerce business, they usually look for ways to get new customers to their store. And while that’s a great thing to aim for, it shouldn’t be your only focus. That’s because there’s a finite number of people out there.
So instead of solely focusing on getting new customers, it’s best to prepare your store to increase your re-purchase rate! But why is it so important, and how can you implement it in your Shopify or Shoplazza store? Stay tuned to find out!
Why Should You Focus On Getting Repeat Customers?
Now you might wonder why you should focus on getting repeat customers. Isn’t it vital to get new buyers first?
While that’s the right way to do business, you shouldn’t avoid increasing your re-purchase rate because you’re in the early stages of your eCommerce business. That’s for a couple of reasons:
3-Step Guide to Building a Community
So as you can see, increasing the re-purchase rate is very beneficial in the long term. So what is the best way to get customers to buy again from your online store?
Easy! It’s by building an engaged community. However, creating one isn’t a walk in the park. It requires a lot of time and effort. But once you get the community, you’ll reap the rewards! So here’s the three-step guide:
Step #1 – What’s in it for them?
Building a community is like building relationships; the benefits need to be mutual. If they aren’t and the only thing you do is spam them to buy again, they will feel used and won’t do what you say.
So when trying to build a community, ask yourself: “What’s in it for them?” Why should people join your community, and what benefits will they get? Here are just two examples of what you could do:
Once you’ve got the answer, you can go to the next step!
Step #2 – Pick Your Platform
Once you understand what your audience will get for joining your community, it’s time to find a place where your community stays. That can be anything from a social media site to an email list.
The only thing you need to think about is which benefits work best for your audience. For example, if you create informative blog posts, it is best to use email.
Step #3 – Promote your Community
Now all that is left is to promote your community. You can do it in many ways. For example, you could create ads, ask first-time buyers to join your community once they have completed the order, etc.
Pick something that suits your business the most, and continuously promote it.
Strategies to Get More Repeat Purchases
Congratulations! You now have a healthy community. Now that this part is complete, it’s time to learn how to do the second part and convert them into repeat customers. For this, we’ve outlined the following strategies:
And that’s how you increase your re-purchase rate for your e-commerce store. So to recap, if you want to increase repeat purchase rates, you must give as much free value to your community to keep them engaged and only then ask for the sale.
That way, your customers won’t feel like they’re wallets for your business and will be more willing to purchase from you!
(Contributed by Andreas Ojala & Hermes Fang)